It started back in 2017 when the founder, Kanessa Muluneh, struggled in finding her plus-size sportswear to wear after delivering her first baby. She noticed that most brands that offered plus-size clothes only went up to size 2XL which is basically the same as the smaller sizes ─ making it bigger in size without any extra adjustments which did not make sense because plus-size bodies have different proportions. Having that struggle as a plus-size woman, Kanessa Brand was born ─ a collection of plus-size sportswear made for plus-size women.