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One of Amsterdam’s leading athleisure and fitness lines chose Memphis for the official U.S. launch of their global brand. Led by Memphis based PR and influencer agency Royal Kingdom PR, the Kanessa Sportwear’s new fall campaign featured a line-up of a dozen Memphis models for a photo shoot set against the city’s riverfront and skyline. Kanessa Sportswear, an athleisure apparel line designed for curvy and plussized women, was founded by fashionista Kanessa Muluneh. The models raved not only about the comfort of the clothing, but how it is aesthetically pleasing and versatile.