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Sportswear for Women with curves on the go
Kanessa Sportswear – we are not one
size fits all. We are fashionable athleisure wear that fit your curves and
enhance your workout with confidence and comfort.
Currently based in Amsterdam,
Ethiopian born mother of two is the newest sportswear designer in town with gym
wear for women with curves. As a wife, entrepreneur, fitness and American
Football fanatic, Kanessa loves exercising and inspiring plus size women to
stay healthy, one squat or power lift at a time.Over the years she has studied
the limited options in plus size sportswear and has brought something new to
the fitness market for curvy women who want to look good both inside and outside
of the gym.
At the age of three, my parents fled to the Netherlands (Holland), and my life was transformed forever. As a child, I was on the chubby side which lasted throughout my teenage years. I haven’t always been very active, and it wasn’t until my early twenties that I became involved in sports. When I did become involved in sports and exercising it became second nature; I was so obsessed with exercising that I start spending three to four times every week in the gym weightlifting.
However, these fitness activities made me gain (muscle) weight instead of losing it. Even though I put in my best at the gym and looked good, people still have a negative perception that curvy women are inactive or don’t work out; hence the industry lacked the right sports outfit that catered to thebodies of curvy women without embarrassing them in the gym. After the birth of my first child, I added a few pounds here and there like most women; I rekindled my fitness passion but was unable to find the right outfit that not only accommodated my body, but made me look great as I walked to and from the gym.
Most gym clothes were and still are:
❖
Too slim cut and not built for plus size bodies
❖
The upper part was bulky and unattractive or too
wide
❖
Too transparent due to the thin single layer
fabric, especially on the back
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Never available in the right size
❖
The seams, especially the thigh area, didn’t do
justice to curvy ladies
These problems kicked the
entrepreneur in me to venture into a different line of business, producing
sportswear for curvy ladies, whether for the gym or just for needing something
comfortable.
My Journey as a Designer
Kanessa Sports-line wasn’t
a-fairy-wave-your-wand-thing: it took a lot of thinking and paperwork to design
on-the-go gym wear for the woman with curves.
The design process started during my
first pregnancy and six months later, I got a feel of the perfect fabric for
the designs. Nine months on, a lot of running around and a manufacturer, that
was child-labour free for my designs, the Kanessa-line was born. Wow!
Why is this different?
❖
The leggings have
drawstrings – this prevents sagging, doesn’t
interrupt your workout, enabling you to adjust the upper side to fit you as you
lose or gain weight
❖
The fabric is double layered on the butt area
and squat-proof– no more bother about transparent pants that display your behind or
underwear when you squat
❖
The inner thigh stitches and seams are
reinforced – we added multiple-layer stitches for durability and to reduce wear
and tear in the inner thigh region, which prevents it from ripping or losing
shape after heavy use.
After a successful launch on my birthday 26th of October 2018, we have been able to get curvy ladies that instant boost with fabric that is skin-friendly, checks all their demands in a sportswear/outing clothes and allows curvy women to have a better workout. Our products are available for shipment to customers around the world.
Being an American Football fan means more than watching the sport. Kanessa also designs and creates game jerseys and outfits for her own football league, Queens Football League (www.queensleague.com).
